"If one way be better than another, that you may be sure is Nature's way".- Aristotle

Knowledge of waste streams provides a means to determine potential uses. But this doesn't put the waste to a good use, that takes decisions by good managers.

Signal your intentions

• Put your energy into learning about Cradle to Cradle rather than incrementally improving Cradle to Grave.

Understand and prepare for the learning curve

• Learn to design your future rather than trying to predict it.
• Identify and eliminate self-imposed constraints.
• Record and learn from your decisions.
• Keep innovating; gather data from your firm’s environment to redefine your markets and products.

Six steps to eco-effective manufacturing

• Use less materails and energy
• Substitute input materials e.g. non-toxic for toxic, renewable for non-renewable
• Reduce unwanted outputs; cleaner production, Industrial symbiosis
• Convert outputs to inputs, adopt the Cradle to Cradle principle waste = food.
• Separate technical and biological nutrients
• Re-invent, take a systems approach and include regeneration by design

Ecoeffectiveness is not just a good idea, it is an ecological law. Our societies will only survive if the industrial vision of limitless growth is replaced by an integral vision of developmenet.