Ecoeffective business is all about connections; material connections, energy connections, organizational connections and human connections. Ecoeffective design makes businesses more competitive by reducing material and energy costs, by growing markets and by increasing the creativity and productivity of people.   

What is Eco-Effective manufacturing?

A design of business that imitates the systems we see in nature to create a manufacturing industry that is safe, profitable and restorative.

A manufacturing industry that thinks, designs and acts Cradle to Cradle.

If we contemplate an apple tree we might well think of its product as apples.

But an apple tree also produces,

• Oxygen
• A home and food for birds, insects and microorganisms
• Soil nutrients from its humus
• Shade
• Erosion protection
• Transpiration of water and
• It looks good

By contrast the chief product of most human activity is staggering quantities of waste. A typical factory, in addition to widgets, also produces,

• Raw material packaging waste
• Liquid effluent
• Storm water run-off
• Raw material off-cuts or spills
• Gasses or fumes from boilers or processes
• Scrapped or spoiled materials and product
• Heat, noise and
• It is coyote ugly

 Clearly we need a new industrial revolution

wast = food [cradle to cradle] from TRAUMSTOFF on Vimeo.